AWIC is a Street Brand that builds confidence with fashion and glorifies the journey. When we see a wave coming towards us, many of us doubt our own abilities and skills, but AWIC affirms that it's not on you, it's in you - a reminder to all to never give up, no matter what.

Through a combination of high-quality products and positive messages, AWIC provides a unique experience for those looking to enjoy their journey instead of striving for a destination. We know first-hand how difficult a journey can be - but with AWIC by your side you can tap into your inner strength and overcome whatever obstacles may come your way!