About Us

A Wave Is Coming (AWIC) allows people to express their individual style in a new way, flooding confidence through fashion to help them reach their goals. The idea for AWIC originated from a discussion in a garage between its founders. They understood that everyone has the ability to reach their dreams, and set out to create a platform that encourages users to embrace the process as a whole, instead of just the destination. Through its core values of creativity, diversity, originality, determination, confidence, quality, and freshness, A Wave Is Coming is more than a clothing line; it's a lifestyle message that speaks directly to the soul.