AWIC Style Lab

AWIC Style Lab

Style is a competition here. Style Lab puts 6–10 contestants — no gender lines, no rules on who belongs — in the room to style multiple AWIC pieces. Each episode we will collaborate with local Naptown business. If you're a businesses who wants to collab, send us an email below.

Every episode, a new theme. A new challenge. A new way to prove your eye is sharper than the rest.

This isn’t about following the trend. It’s about setting it, on camera, under pressure.

Want to be a contestant? Email us or hit our DMs.

 

Episode 1 — The Pilot — presented by It’s a Bodega

For our first episode, we linked with It’s a Bodega — exotic snacks, exclusive high-end fashion, collectibles, and more. Different lane, same energy: a curated eye for things that stand out. It made them the right first move for Style Lab.

8 Originals stepped in to compete, styling two pieces: the AWIC OG Hoodie and the Slime Tee.

Watch how they brought it to life. 👇

Go

AWIC Style Lab Ep. 2

Episode 2 — Back to Back — presented by The Lennox Studio

Round two, no cooldown — Back to Back. This time we teamed up with The Lennox Studio, a premium spot putting local brands on the map the way they deserve. Supporting the culture close to home just made sense.

7 Originals pulled up to compete and make it their own.

Watch how they brought it to life. 👇

Go